5 Tips on How to Optimize the Cookies Bar
The year 2022 brought with it an amendment concerning consents to the processing of cookies. We believe that you have already implemented this novelty on your websites. At the moment, you already have the first data in your hand–how the new cookies affected your traffic and whether it caused a failure in web analytics.
What Are Cookies and What Are They Used For?Unfortunately, this is not an afternoon snack, but short text files that are stored on your computer via a web browser. In other words, it's a tool that provides webmasters with visitor information. Thanks to it, we are able to trace user activity and thus deliver to visitors such content that they "wish" to see based on their behavior.
ATTENTION! When implementing and optimizing the cookie bar, do not engage in practices that put pressure on users to accept cookies.
Cookies policy is actually the duty of the website to inform visitors about the management of cookies and the consequences of this. The user should be able to decide whether to agree to the terms.
To begin with, let's remember what types of cookies are covered by the amendment:
- Functional - They are crucial for the proper functioning of the site. They are always marked, because otherwise, the website may not work properly. The user would have to fill in the same preferences every time, such as: login details and web language interface.
- Analytical cookies - Help to analyze user activity. This is an anonymous analysis that does not identify the user himself, but the way the site is handled. They are mainly used for site usage statistics (e.g. repeated website visits and browsing activity).
- Marketing - Used to display advertising. A specific ad is shown based on a user's activity on that site. For example, if a user searched the web for a cell phone, they were offered a cell phone through the ad.
INFLUENCE ON WEB VISITORSLet’s get to the most important question–How will the new cookie rules affect website traffic? As this is a relatively new tool, no data is available in the Czech Republic. However, some foreign sites have seen up to 70% drop in traffic! Furthermore, research shows that about 76% of users ignore the panel and do not respond, 11% accept cookies, 12% do not accept, 0.5% manually adjust the settings or specify the selection of cookies.
The question remains, how do you get visitors not to leave the site and give cookies?
OPTIMIZING THE COOKIES BAR THROUGH 5 WAYSWe will show you several ways that can help your website visitors accept cookies, ideally in full.
Remember the ColorThe colors of the bar should match the color interface of the site itself. If you use dramatically different colors, you can easily distract site visitors or disrupt the user experience of the entire website. For example, our website www.datacruit.com is based on two basic colors, blue and white. We also chose the color palette of the bar itself.
Button colors for approval, rejection, and more information are also important. It is advisable that the agreement stands out in color among other options. The user records it first and tends to click on it.
Play With the TextThe text of the bar should correspond to the content of the site. It should be simple and not too comprehensive. The "more information" option is already used for the description itself. For example, some sites rely on jokes or combine text with typical page elements.
Location of the BarOur experience shows that placing at the top causes an increased likelihood of leaving the site. The bar overshadows almost the entire screen and can easily discourage users from further browsing. Placing at the bottom of the site provides a better first impression. Of course, it depends on how well it is integrated into the website.
Some surveys show that when placing the panel up, the average acceptance of cookies was 1.8%. In the case of the bottom panel, it was up to 18.4%!
Specify OptionsWe mostly encounter opportunities to accept and reject. In any case, there is a third option–on some sites, we may encounter the option of "settings" or "find out more". Many webmasters use this option, where the user can choose between setup and acceptance. Most people, instead of reading the rules and selecting specific cookies, click directly on the consent.
Don't Be Afraid of PicturesImages have a positive effect on users. Logically, the most commonly used image within cookies are cookies, but their graphic design can be diverse. A more playful bar looks pleasant and perhaps more believable, unlike a bar that is "dry" black and white with no added value.
TIP: Few people know that in addition to developing a modern recruitment application, Datacruit is also involved in creating websites. An example is the non-profit organization Genixa, which we decided to support because we share the same values in terms of fairness in the labor market.
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